Wednesday, November 3, 2010

Sindhu Tolani hot






Focus on the subject line

Marketers are devoting 50% or more of their efforts to create killer subject lines. Limit your subject line to 50 characters (the default setting in most email clients). Test sample subject lines to see what performs best. And never forget to convey a clear value proposition that gives your reader a good reason to open your message.

1 comment:

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