Sekonda is one of the leading British watch brands. The Sekonda brand was one of the first watch brands to experience the power of television advertising when they launched advertising campaigns with one of the UK's biggest bands, Maddness, singing the Sekonda slogan "By a Sekonda it will fill you with gladness." This clever advertising campaign made Sekonda one of the biggest selling UK watch brands during the 1980's and 90's.
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