Wednesday, November 3, 2010

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Trying to keep up on the latest trends affecting jewelry? Get it here with the scoop on the newest styles for fashion jewelry in 2010!

Spring and summer of 2010 will bring a few major trends. The season, overall, will be dominated with jewelry that adheres to three guidelines: big, bright and bold. Its all about making the grandest statements possible in 2010. Retail stores will be selling jewelry that is beautiful, colorful and of course, large. The season will be characterized by a plethora of giant necklaces, earrings - notably hoops, embellished cuff bracelets and statement cocktail rings

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Colon cancer is one of the most serious diseases of our time. For a lot of people out there, colon cancer is a death sentence. It is not anyone fault, things often happen in such a way that even if the cancer is detected in its early stages and every method of treatment is tried, survivability is not guaranteed. This is why cancer is so feared, even if the illness is in its light form, the sick person must make some significant changes in his life.

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. Integrate everything

ROI is the name of the game these days, and marketers are improving theirs by incorporating email into their full marketing mix. Emails must carry on a conversation with your audience in seamless conjunction with newsletters, direct mail, social media marketing and especially websites.

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. Use triggers to automate

Send targeted messages at precisely the right times. When someone opts into your list, send them a series of welcome emails with specific, relevant information. When someone buys a product, send them an email with suggestions for other products they might like. The technology is there, so use it!

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Consider multi-part MIME format

Test your HTML emails for rendering in the most popular email clients, including Outlook, Gmail and Yahoo. Lyris warns that some ISPs are filtering mail into the spam folder if the HTML is not coded properly.

Consider formatting your emails in multi-part mime (MME), which sends the email in both text and HTML. Upon delivery, the email smoothly renders itself according to the settings of the email client.

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. Don't overdesign

Remember that images are turned off on most default settings, so your beautiful image won't mean a thing if readers never see it. In fact, Lyris says that simple is almost always more deliverable and pulls better results. At the very least, design the email header to deliver your core message independently of the image, using text or alt tags to "sell" your offer right in the preview pane.

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Focus on the subject line

Marketers are devoting 50% or more of their efforts to create killer subject lines. Limit your subject line to 50 characters (the default setting in most email clients). Test sample subject lines to see what performs best. And never forget to convey a clear value proposition that gives your reader a good reason to open your message.

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. Catch and keep

Readers know how to use the "junk" button and they're not afraid to use it. Lyris states that as many as 30% of email addresses churn each year. List hygiene is critical, but marketers are paying close attention to acquisition programs (catching addresses) and subscriber retention programs (keeping addresses) to keep their lists active and viable.

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I love knowing what other marketers are doing. Why reinvent the wheel, right? Email marketing, in particular, always seems a little murky to me, so I try to stay on top of what's going on in the market. On its surface, the concept of email marketing is simple - create an email and send it out, cheaply and quickly, and watch the leads roll in. But in practice, it's anything but easy.

So - in the interest of keeping everyone's lives just a little bit easier - here is a digest of some of the latest email marketing trends that you need to know.